OUR STORY

Appbell Fitness was founded by Lee Stennett when one day he looked in the mirror and thought "It's about time I got into shape".

On his first day in the gym he was like a kid in a candy shop trying to do every exercise under the sun. Fortunately, after returning with a workout plan saved as a note on his smartphone, things became a bit more organised. Recording his progress regularly, some weeks later he began to see some newbie gains.

But using notes could only go so far. He tried to find a dedicated app that could make things more interesting but there was nothing out there that could do what he had in mind. At the same time, the price of whey protein and other supplements he used were starting to add up.

When speaking to other lifters, it turned out that he wasn't the only one with these problems. There were others like him who also felt the pinch of supplement prices and who thought that current apps didn't do much to enhance their training experience.

After much thought, he came up with an idea for an app he called the Bodybuilding Appbell. Something more than just an app; another piece of equipment that helps weightlifters get results in the gym and rewards them with offers and discounts to supplements when they achieve them.

The Appbell is currently in development and an Android beta version will be released in the Spring of 2015.

OUR VALUES

Results

Ethics

Authenticity

Whether in the gym, in the mirror or on your bottom line.

Natural bodybuilding. Honest advertising.

No gimmicks, no tricks, just real achievements.

Results

Whether in the gym, in the mirror or on your bottom line.

Ethics

Natural bodybuilding. Honest advertising.

Authenticity

No gimmicks, no tricks, just real achievements.

WHAT WE DO

Buying bodybuilding supplements on a regular basis can be expensive, not just because of their prices but also because they need to be used consistently and finish quickly.

At the same time, because there are many different supplements stores and brands out there, these companies need advertising methods that focus on selling their products and allow them to profit from these sales when taking adverting costs into account.

We tackle these problems with our Bodybuilding Appbell. The mobile app that acts as a platform for online supplement stores to advertise their special offers and discount codes to potential customers. Each ad is presented as a reward for training in the gym and supplement consumers who use the app can set preferences for the rewards they receive so that they match the products they always purchase and use.

With this, we help supplement stores sell more products without the worry of advertising costs, as we connect them with potential customers who always buy their advertised products and charge our advertising services on a commission basis. In addition, bodybuilders get access to cheaper supplements that they want and a training incentive as an added bonus.

This is the first of many exciting things to come from Appbell, as we plan to release more innovative features, products and services to enhance the health and fitness industry even further.